by Brent Janse van Vuuren | May 18, 2024 | Healthcare Marketing
What is pharmacovigilance? Pharmacovigilance is the science and activities related to the detection, assessment, understanding, and prevention of adverse effects or any other drug-related problems. It is an important aspect of drug safety, compliance, and a crucial...
by Brent Janse van Vuuren | May 3, 2024 | Trends
Social media remains a dynamic force in digital marketing, continuously evolving to offer new avenues for brands to engage with their audiences. As we celebrate the 10th anniversary of Social Media 101, we spotlight the top 10 social media trends of 2024. This...
by Brent Janse van Vuuren | Apr 23, 2024 | Trends
World Password Day, observed on 2 May, raises awareness about the importance of secure passwords in the digital age. This article discusses the significance of strong passwords, offers tips for creating them, and explores their role in social media security. It also...
by Brent Janse van Vuuren | Feb 2, 2024 | Trends
As Facebook marks its 20th anniversary, we take a moment to appreciate its profound impact on the world, particularly in the realm of advertising and marketing. From a college dorm project to a global phenomenon, Facebook’s journey reflects the evolution of...
by Busisiwe Msibi | Sep 18, 2023 | Community Management, Digital Strategy
Community Managers serve as the face of your brand, they liaise between a brand and its audience. They embody the tone and voice of your brand through digital engagement to build a strong brand presence and trust in online spaces. Think of them as the first line of...
by Brent Janse van Vuuren | Jul 14, 2023 | Digital Strategy
Threads’ explosive growth dethrones ChatGPT from its position as the fastest-growing app with over 100 000 million registered users in only 5 days. However, it’s crucial to consider the differing circumstances when comparing Threads user accusation to other social...
by Brent Janse van Vuuren | Feb 22, 2023 | Trends
Social media giant Meta has announced their new service, called Meta Verified. In this article, we’ll take a closer look at what Meta Verified is, how it works, and the benefits it offers to users. WHAT IS META VERIFIED? Meta Verified is a subscription service...
by Brent Janse van Vuuren | May 10, 2020 | Community Management, Content Creation, Data and Analytics, Digital Strategy
Running a successful social media campaign can be tricky. Below we have highlighted the most common mistakes that brands make on social media and how to avoid them. INCONSISTENT POSTING When it comes to social media marketing, consistency is key. Similar to...
![Post a lot of social media content for business success. [FALSE]](https://mehndibygenisha.co.za/wp/wp-content/uploads/2026/02/23-1080x675.png)
by Sabrina Andreucci | Nov 13, 2019 | Content Creation, Digital Strategy
We get this too often, a new client brief asking for 3 posts per day per platform and generally the brief is asking for at least three platforms. We hear you, social media is about being social, it about engaging, it’s fast paced. Live fast die young – with reference...
![Social media can’t drive sales. [FALSE]](https://mehndibygenisha.co.za/wp/wp-content/uploads/2026/02/24-1080x675.png)
by Sabrina Andreucci | Oct 29, 2019 | Digital Strategy
Effectively the fundamental function of any advertising, be it on social media or other mediums, is to drive brand awareness. By virtue of people being aware of the brand, it is more likely that sales will happen. It’s like having the best product in the world, but if...
