My client isn’t on social media. [FALSE]

by Sabrina Andreucci | Oct 7, 2019 | Content Creation, Data and Analytics

There is a fair chance that that statement is true and that your client isn’t on social media. We agree, social media isn’t always the silver bullet and is not in every case the answer to all marketing woes. We also understand that there is a good portion of the...

My product / service can’t be sold on social media. [FALSE]

by Sabrina Andreucci | Sep 25, 2019 | Digital Strategy

There are a few select products and services that are seemingly difficult to promote on social media, agreed. These might be B2B type products, highly engineered, technical or intangible while also only appealing to the very niche of industries. Your business might...

SOCIAL MEDIA IS JUST A PLACE FOR PEOPLE TO COMPLAIN. [FALSE]

by Sabrina Andreucci | Sep 17, 2019 | Community Management, Digital Strategy

We will agree with this statement, yes, social media does in fact expose businesses to negative feedback and customer complaints. The challenge is however that these seemingly bad conversations will happen whether the brand is on social media or not. Ideally you want...

HANDLING, AND MORE IMPORTANTLY, AVOIDING A SOCIAL MEDIA CRISIS

by Sabrina Andreucci | Sep 10, 2019 | Community Management, Digital Strategy

Social media has connected the world and has provided a platform for consumers and businesses to engage, publicly and privately on an open platform. This provides great opportunity for all involved, and also great risk. A social media crisis management strategy is...

Social Media Rules of Engagement [Business Guide]

by Terena Chetty | Mar 20, 2019 | B2B Marketing, Digital Strategy

Forget rules of engagement, when it comes to social media, the rule IS engagement. In fact, engagement is a huge driving force behind most social media activities including business pages. It is often used to measure the success of a post or campaign, as well as gauge...

The Power of Customer Influence

by Terena Chetty | Feb 26, 2019 | Data and Analytics, Digital Strategy

Online influence can take many forms, the most well-known being Celebrity Influencers, Employee Advocacy and Micro-Influencers (click here for more on influencers). In this article, though, we are going to look at one form of influence that is not talked about as...

HANDLING, AND MORE IMPORTANTLY, AVOIDING A SOCIAL MEDIA CRISIS

by Sabrina Andreucci | Feb 19, 2019 | Community Management, Digital Strategy

A social media crisis management strategy is critical for businesses of any nature or scale and should be considered very seriously and with high priority. This strategy will assist your company in navigating a potential social media crisis, providing pre-prepared...

SOCIAL & DIGITAL MEDIA TRENDS 2019

by Terena Chetty | Jan 28, 2019 | Trends

As we kick off 2019, the energy and anticipation of what lies ahead in the social and digital media spheres is palpable. This includes both tech advancements and changes in the way that businesses incorporate these media functions into their operations. These are some...

CUSTOMER SERVICE VERSUS CUSTOMER EXPERIENCE

by Terena Chetty | Jan 21, 2019 | B2B Marketing, Community Management, Trends

Customer Service Versus Customer Experience: The term “Customer Experience” or CX is often mentioned in business – more so over the last couple of years. But what exactly does it mean? Is it just another way to describe customer service or is it something else...

Getting Your Social Media Budget Approved – Tips

by Terena Chetty | Jan 15, 2019 | Community Management, Data and Analytics, Employee Advocacy

At a recent roundtable discussion comprising marketing professionals from a range of industries (including hospitality, music and banking), we investigated the challenges faced regarding social media marketing. We asked marketing professionals what their single...