by Busisiwe Msibi | Oct 17, 2025 | B2B Marketing, Digital Strategy
Many businesses in South Africa dismiss LinkedIn as a serious advertising channel. Some say it’s too expensive. Others think it’s only for recruitment. And for many, the platform just feels too complicated to bother with. Right now LinkedIn is one of the most powerful...
by Brent Janse van Vuuren | Jun 26, 2025 | B2B Marketing, Content Creation, Digital Strategy
If you’re like most professionals, LinkedIn is something you know you should be using more, but between meetings, emails, and deadlines, it keeps falling to the bottom of your list. Here’s the good news: you don’t need to spend hours a day online to get noticed....
by Brent Janse van Vuuren | Sep 4, 2024 | Healthcare Marketing
In the evolving landscape of healthcare marketing, the transition from traditional PR channels to the strategic use of social media represents a pivotal shift. Healthcare brands are increasingly focusing on creating their own branded channels on existing social media...
by Brent Janse van Vuuren | Aug 21, 2024 | Healthcare Marketing, Spotlight
The pharmaceutical sector, in its pursuit to connect with broader audiences, has increasingly embraced digital marketing, especially social media platforms. However, this digital shift doesn’t come without challenges. The world of social media, with its...
by Brent Janse van Vuuren | Aug 7, 2024 | Healthcare Marketing, Spotlight
In an era marked by rapid technological advancements, the pharmaceutical industry is no stranger to the transformative power of data. The sheer volume of information available offers an unprecedented opportunity for pharma marketers to refine their strategies,...
by Brent Janse van Vuuren | Jul 15, 2024 | Healthcare Marketing, Spotlight
Pharmaceutical brands, like many other sectors, are realising the immense potential that lies in paid media campaigns. Yet, the world of pharma is brimming with nuances, from regulatory constraints to audience sensitivities. How can pharma brands ensure they’re...
by Brent Janse van Vuuren | Jul 2, 2024 | Healthcare Marketing, Spotlight
Awareness days, from World Health Day to specific disease-focused events like World Diabetes Day, offer a unique opportunity for pharma brands to not only boost their visibility but also to foster genuine, impactful connections with a vast array of audiences. So, how...
by Brent Janse van Vuuren | Jun 22, 2024 | Healthcare Marketing, Spotlight
In the intricate landscape of the pharmaceutical industry, establishing a potent digital presence has become more than just a trend; it’s a necessity. But how can pharma brands ensure their digital strategies resonate, engage, and convert? This article will guide you...
by Brent Janse van Vuuren | Jun 6, 2024 | Healthcare Marketing, Spotlight
In today’s interconnected world, it’s no wonder that pharma brands are increasingly broadening their digital presence. Nonetheless, a unique challenge for brand managers within the pharmaceutical sector is the potential for encountering adverse events (AEs) online....
by Brent Janse van Vuuren | May 20, 2024 | Healthcare Marketing, Spotlight
Social media is a powerful tool for healthcare brands to drive business objectives, connect with their ideal audiences, increase brand awareness, and educate patients and healthcare professionals. However, the pharmaceutical industry faces unique challenges when it...
