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Business Marketing: Social Media Influencers

Business Marketing: Social Media Influencers

by Terena Chetty | Nov 19, 2018 | Content Creation, Digital Strategy

Social media influencers, as the term implies, are entities that have some sort of influence or persuasive power on online audiences. This is achieved through amplifying content via various social media platforms such as Twitter, Instagram, Facebook and LinkedIn....
How Social Media Supports Your Entire Sales Cycle

How Social Media Supports Your Entire Sales Cycle

by Terena Chetty | Oct 1, 2018 | Community Management, Digital Strategy, Employee Advocacy

What is the function of social media when it comes to business? If you answered, “it’s an advertising platform”, you are right….. and wrong. While one key role is marketing, social media is actually equipped to underpin the complete customer journey. In this article,...
SOCIAL MEDIA AS A CUSTOMER SERVICE PLATFORM [BENEFITS]

SOCIAL MEDIA AS A CUSTOMER SERVICE PLATFORM [BENEFITS]

by Terena Chetty | Mar 20, 2018 | Digital Strategy, Employee Advocacy, Trends

How can you provide killer customer service that attracts and retains clients? While this seems like loaded question dealing with a complex issue, the answer is amazingly simple: Find out what your customers want and give it to them   How, you ask? The solution...
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Social Media 101

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